For more than 65 years, products from the Italian brand Smeg have been adding a new dimension to the standard activities of everyday life. Timeless and elegant design with high quality workmanship conceals a rich interior of modern technological solutions. The Italian manufacturer boasts a well-established position in the sector of professional household appliances used not only in households, but also in restaurants and laboratories. The projects coming out of the hands of Smeg designers are distinguished by an original design that is extremely difficult to replicate, with a unique, fresh Italian aesthetic as its leitmotif. The brand regularly collaborates with world-class architects. The prominence given to design is in balance with Smeg's technology and workmanship. The Italian brand proves that white goods with the 'Made in Italy' label can be robust and reliable.

The small kitchen appliances manufactured by Smeg are distinguished by their elegant simplicity, which is available in many colour versions. Its intuitive operation is especially important for more complex appliances, such as a multifunction mixer. And lovers of minimalist form and maximum functionality will appreciate the elegant 4-slice toaster. The Smeg range also includes kettles, blenders, juicers and coffee makers.

2 collections

Smeg 50's Style

Smeg 50's Style

Smeg 50's Style
Smeg 50's Style
Smeg 50's Style

+60

Smeg 50's Style Cookware

Smeg 50's Style Cookware

Smeg 50's Style Cookware
Smeg 50's Style Cookware
Smeg 50's Style Cookware

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Smeg-style kitchen
Blue Mediterraneo collection by Smeg
Smeg-style kitchen
Blue Mediterraneo collection by Smeg

Smeg: Where design meets taste

Does your heart skip a beat at the sight of objects that are as beautiful as they are functional? Then welcome to the world of Smeg – where Italian passion for life, design, and excellence creates appliances that are more than just household gadgets. This guide is for those who appreciate the perfect blend of aesthetics and practicality in the kitchen.

Smeg is a brand that marries Italian design with functionality in its home appliances. Their products are true works of art for everyday living, captivating with their unique design and style from the very first glance.

What makes Smeg appliances so exceptional?

Smeg is an Italian company that has been producing kitchen appliances for over 70 years. Both the brand and its products boast numerous features that set them apart from the competition.

Italian Roots. Smeg is a premium Italian brand founded in 1948, crafting kitchen appliances for over seven decades. The Smeg story began in the picturesque Emilia-Romagna region, where the Bertazzoni family, with generations of craftsmanship and metalworking under their belt, brought to life a brand that quickly evolved to infuse innovation and unmistakable Italian style into homes worldwide. From the get-go, Smeg has championed the 'Made in Italy' philosophy and collaborated with renowned architects.

Tradition and Innovation. Smeg is a manufacturer with a long-standing tradition, always putting technological innovation at the forefront. Their offerings include kettles with temperature control, coffee makers with a cold brew function, blenders with removable, portable cups, and toasters packed with practical features.

Retro Design. The brand is celebrated for its unique retro vibe, inspired by the 1950s. As early as 1950, the company introduced one of the first gas cookers with automatic ignition, setting new standards in home appliance technology. From those initial gas cookers to a wide array of modern appliances, Smeg's mission remains steadfast: to create products that harmoniously blend advanced technology with exceptional design, enriching your life and adding a touch of Italian dolce vita.

Sustainable Design. The brand emphasizes the sustainable nature of its products, utilizing recyclable materials and meeting all EU requirements.

Awards and Accolades. Smeg has been repeatedly honored with prestigious design awards, such as the Good Design Award and iF Design Award, affirming its exceptional standing.

Global Reach. Smeg operates on a global scale with 17 branches worldwide

Smeg is a hallmark of quality, innovation, and that magical “Made in Italy” touch you'll recognize at first glance and feel with every use. It's this unique blend of passion for design and attention to the smallest technological detail that makes Smeg stand head and shoulders above the rest.

Smeg Design: Beauty that tastes better

Smeg is a master in its field. Their appliances? These aren't just ordinary gadgets. They are the focal points of any kitchen, instantly catching the eye, sparking admiration, and becoming conversation starters. From the very first glance, they command attention with their unique style – characteristic, rounded shapes and gleaming finishes underscore the retro design that sets Smeg apart from other brands. Smeg's design philosophy is a true poetry of form and color:

  • Harmony of shapes: Every line, every curve has meaning.

  • Attention to detail: Chrome finishes, sturdy knobs – these are the little things that make a huge difference.

  • Highest quality materials: You feel it when you touch it, you see it in its durability.

  • A wealth of colors that brings space to life and allows you to express yourself. Smeg appliances are available in a wide range of colors, including pastel and intense shades, making them easy to match any kitchen.

Smeg's Italian design is iconic – elegant, bold, full of character, and… soul! We collaborate with top designers to create collections that not only work flawlessly but also reflect your personal style. Do you adore minimalist purity, modern luxury, or perhaps – ah, that's Smeg for you! – the charm of retro with a wink? In Smeg's range, you'll find your perfect kitchen companion that will seamlessly blend into your interior, adding a unique character. After all, preparing your favorite coffee or a crispy breakfast becomes so much more enjoyable when you do it surrounded by true beauty, doesn't it?

Explore the full range of Smeg products and discover how a diverse assortment allows you to create a cohesive and exceptional kitchen arrangement.

The iconic Smeg 50's Style collection: a time machine full of joy!

When we talk about Smeg, we simply must mention it – the Smeg 50's Style collection! It's an absolute legend that has stolen millions of hearts and catapulted Smeg into the orbit of global interior design. It's a journey back in time to the 1950s – an era brimming with optimism, joyful colors, and those wonderfully plump, rounded shapes.

Appliances from the 50's Style line, such as the famous FAB refrigerators and Smeg small appliances – kettles, toasters, coffee makers, juicers – are the epitome of retro charm.

What makes 50's Style products so special?

  • Rounded, soft lines: A feast for the eyes and pleasant to the touch.

  • Shiny, chrome details: Adding sparkle and elegance.

  • A palette of colors that warms the heart: From pastels (think mint, sky blue, cream… sweet!) to intense, bold accents (vibrant red, deep black, royal blue).

Refrigerators from the iconic FAB series are available in many sizes and colors, which significantly contributed to their immense popularity among customers. The popularity of these appliances is also confirmed by sales rankings and the number of units sold worldwide.

The most popular Smeg products are indeed FAB refrigerators, toasters, kettles, and coffee makers.

They look like they've stepped right off a Hollywood movie set, but inside, they house cutting-edge technology, guaranteeing reliability and efficiency you can count on every single day. The 50's Style collection is the perfect choice if you want to bring a ray of sunshine, a dash of nostalgia, and a huge dose of positive energy into your kitchen. These retro-style Smeg appliances are stars that can completely transform the character of an interior and make you smile every time you look at them.

Kettles, toasters, and Smeg coffee makers: daily rituals in their most beautiful form

While legends of Smeg refrigerators have circulated for years, it's Smeg's small appliances that have truly captured the hearts of many users, becoming design icons within reach. These compact yet absolutely stylish devices transform mundane tasks into delightful rituals.

Here are Smeg's most popular kitchen accessories:

Smeg Kettles

The Smeg electric kettle is an object of desire and a decorative element that adds character and prestige to any kitchen. It's no wonder it regularly graces magazines, Instagram feeds, and films. Owning a Smeg kettle is like a declaration of good taste. What makes these appliances stand out?

  • Available in both traditional and temperature-controlled versions, ranging from 50°C to 100°C, making it the ideal choice for tea lovers who care about brewing different types of infusions to perfection.

  • Choice of 1.7L or 0.8L capacity.

  • Retro design and rounded shape.

  • Shiny stainless steel and chrome details.

  • Automatic shut-off function when the kettle is empty.

  • Removable anti-limescale filter.

  • Non-slip base and practical power cord storage.

Smeg Toasters

Another icon of Smeg small appliances is their toasters. A perfect gift idea and an ideal start to your day, Italian style.

  • Available in 2-slice or 4-slice variants.

  • Wide slots accommodate even thick slices of homemade bread.

  • Retro design.

  • Smart functions - including defrosting, reheating, single-sided toasting, etc.

  • Stainless steel casing.

  • Color palette matching the collection.

Smeg Coffee Makers

Smeg coffee makers are a fusion of Italian coffee culture and the distinctive retro design that has become the brand's hallmark. These appliances are crafted for those who wish to celebrate their daily coffee ritual – from intense espresso to velvety cappuccino – without compromising on style or quality. What sets them apart?

  • Availability of various types: espresso machines, drip coffee makers, and automatic machines.

  • Unique design matching other appliances in the Smeg collection.

  • Thermoblock heating system ensuring rapid heating and stable temperature.

  • Ability to prepare various types of coffee: espresso, americano, latte macchiato.

  • Built-in grinder (in automatic models) with adjustable grinding settings.

  • Milk frothing nozzle for preparing creamy foam.

  • Intuitive operation and clear control panels.

  • Option to personalize beverages (espresso strength and quantity, coffee quantity, temperature).

  • High-quality materials, including stainless steel and durable components.

  • Compact forms designed to fit kitchen spaces.

Smeg Blenders

Smeg blenders combine functionality with distinctive design, allowing you to prepare smoothies, cream soups, or sauces with a premium touch. This appliance not only simplifies daily cooking but also looks fantastic on your kitchen counter. What are its key features?

  • High performance and power, enabling blending of even tough ingredients.

  • Various operating modes, including pulse function and automatic programs.

  • Spacious jug made from durable materials.

  • Stainless steel blades ensuring precise blending.

  • Retro design and rounded shape.

  • Wide range of colors to match the Smeg collection.

  • Stable base and non-slip feet.

Smeg Juicers

Smeg juicers are the perfect solution for fresh juice enthusiasts and those embracing a healthy lifestyle. They blend user-friendliness with retro-inspired aesthetics, creating a unique kitchen centerpiece. What are their distinguishing features?

  • Slow-press juicing system preserving maximum nutritional value.

  • Ability to prepare juices from fruits and vegetables.

  • Quiet operation for enhanced user comfort.

  • Drip-stop system.

  • Easy assembly and cleaning of components.

  • Retro design and refined details.

  • Compact form tailored to kitchen spaces.

Smeg Milk Frothers

Smeg milk frothers allow you to effortlessly create perfect coffee foam in the comfort of your home. They are an ideal addition for cappuccino and latte lovers who value both taste and design. What are their key characteristics?

  • Ability to froth milk hot or cold.

  • Several programs tailored to different types of beverages.

  • Even, creamy foam with ideal consistency.

  • Non-stick coating for easy cleaning.

  • Compact size and convenient operation.

  • Retro design characteristic of the Smeg brand.

  • Elegant finish and matching the appliance collection.

Smeg blender in blue
Smeg mixer against a living room backdrop
Smeg blender in blue
Smeg mixer against a living room backdrop