The Swedish brand Kids Concept, founded by three young mothers who decided to bring back to their children the world they themselves remember from their own childhood. It's a world of simple ideas and wooden toys in pastel colours that will make any playtime an exciting adventure! The brand offers toys that are not only durable and safe for toddlers, but also develop their imagination.
For cuddly toddlers
Every one of us had a favourite mascot as a child: a teddy bear, a doll or a blanket that we couldn't bear to part with. Perhaps one of the products presented below, given to a child, will become just such a favourite toy. A woolly mammoth will be a best friend, while a rocking scooter will awaken your child's love of rocking and two-wheeled vehicles.
For little savages
All children love hiding places, so let's give them an asylum in the form of a tent from Kids Concept set up in their room. Simply furnish it with the right household items, lights, soft cushions and blankets to make your child feel like they're in a fairy tale.
For playful boys
The brand offers interesting toys for boys - neither scary robots nor battery-operated cars, but wooden race tracks and petrol stations with cars. The toys are driven by hand and imagination, which makes them much more attractive than those equipped with electronics. Plus, they are harder to get bored with! The cross-country bicycle is for the busiest toddlers who cannot sit still for long.
For active girls
Girls who don't want to play races with the boys and go wild with them on their bikes will find their place in a more practical setting of toys related to different professions. They can set up their own stall to serve lemonade and popcorn or play at cooking with a Scandinavian-style toy kitchen. After all, toys from Kids Concept educate both imagination and a sense of aesthetics!
