Imagine a warm afternoon, a gentle breeze, and a spontaneous picnic in your favorite park. Or perhaps leisurely relaxing on your own balcony with a cup of coffee in hand. It's for moments like these that the Outdoor Market collection was created – a collaboration between the Danish brand HAY and the distinguished British designer Jasper Morrison.
Jasper Morrison's Outdoor Market Collection – The Master of the Everyday
For years, Jasper Morrison has been renowned for his extraordinary ability to elevate ordinary, everyday objects. This approach perfectly aligns with HAY's democratic philosophy, meticulously built over the years by Mette and Rolf Hay. The starting point for the Outdoor Market collection was a seemingly prosaic idea: a small stainless steel grill that Morrison wanted to refine for his London store.
Outdoor Market – Aesthetics with Soul
The Outdoor Market collection draws inspiration from the nostalgic aesthetic of classic camping gear. The designers focused on what's most important when you're out and about: lightness, efficiency, and reliability. A distinctive accent is the textiles in bold stripes – made from 100% recycled polyester, inspired by traditional Basque patterns that Morrison discovered years ago at a flea market.
What will you find in the Outdoor Market collection?
Jasper Morrison's Outdoor Market collection comprises over 30 carefully selected items. Among them, you'll find lightweight, foldable furniture – chairs, tables, and even a portable sofa – made from durable beech wood and steel. The collection also includes everything you need for outdoor cooking and relaxation:
- stainless steel grill accessories – fire pits, portable grills, a fish grill, and an adorable toast pan that imprints a polka-dot pattern on bread,
- steel cups, plates, bowls, and thermal mugs
- picnic bags, shopping bags, baskets, and bottle bags
- textiles such as picnic blankets, dishcloths, garden cushions
- hammocks, canopies, and brooms handmade by Japanese artisans
- foldable camping furniture – tables, chairs, a sofa
Stainless steel was a conscious choice – raw in its beauty, devoid of unnecessary ornamentation, yet incredibly durable, lightweight, and easy to transport. It's truly a game-changer for outdoor enthusiasts!
Outdoor Market Collection – Take Design with You
The greatest strength of the Outdoor Market collection is its mobility. You don't need to embark on an extreme expedition to use it – this gear adapts to your lifestyle. The HAY Outdoor Market collection will be perfect for a city terrace, a backyard garden, a park, by the lake, on the beach, and during a weekend camping trip.
These are items that encourage you to slow down, put your phone away, and find joy in simple experiences – a shared meal on the grass or relaxing in a hammock under the open sky. Equipment that is as beautiful as it is useful makes every moment spent outdoors truly special. It's about making memories, not just making do!
Fun Fact: Design on Repeat – Jasper Morrison's Previous Collaborations with HAY
The Outdoor Market collection isn't Morrison's only collaboration with the Danish brand. Previously, the designer applied his "super normal" approach to designing time – quite literally.
Wall Clock – originally designed in 2008, today it's part of the HAY universe. A clean, industrial design without unnecessary details, easy to mount, and with a smooth sweeping second hand mechanism – no annoying ticking! Available in a carefully selected palette of colors.
Table Clock – a minimalist design with a detachable stand, available in four colors. Versatile enough to stand on a table, windowsill, or hang on the wall in any room. Talk about timeless elegance!
